While the Premium Duo plan is still relatively new, its customer retention appears to be outperforming other Spotify premium plans. Spotify’s new Duo plan has the highest 12-month customer retention rate Spotify free plans, free trials, and international subscriptions are excluded from this analysis. transaction values from October 2020 to October 2021 were between $12.00 and $13.99-corresponding with the new Premium Duo plan. Spotify Premium Student plans also include access to Hulu and Showtime however, these Hulu and Showtime subscriptions are captured as Spotify transactions in Bloomberg Second Measure’s data. transactions were between $4.00 and $5.99, representing the price of Spotify’s Premium Student plan. consumer transactions during this time frame.Įleven percent of Spotify’s U.S. Premium Family plans (represented by transactions greater than $14.00) were the second-most popular premium option, accounting for 24 percent of U.S. consumer transactions were between $9.00 and $11.99, which corresponds with the price of the Premium Individual plan. Between October 2020 and October 2021, 63 percent of Spotify’s U.S.

Looking at the distribution of transaction values for Spotify, the Premium Individual plan is the clear frontrunner. Spotify’s Premium Individual plan is its most popular paid subscription plan consumer transactions, a look at customer retention by acquisition price point indicates that the Premium Duo plan has a higher customer retention rate after 12 months than other Spotify subscription plans⁠-including the Premium Individual plan, the Premium Family plan, and the Premium Student plan. While the Premium Duo plan currently represents only about 2 percent of Spotify’s U.S. Most recently, in July 2020, Spotify introduced its Premium Duo plan, which is designed for two-person households and offers two premium accounts for one discounted price. Over the past few years, Spotify (NYSE: SPOT) has rolled out new options for its listeners. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons. Our data continues to be broadly representative of U.S. NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022.

Spotify duo plan